01
SEO / AIO / GEO audit
£500
fixed fee
A focused audit of the technical baseline, answer-engine visibility, and the biggest fixes to prioritise first.
- Technical SEO snapshot
- AI-search readiness review
- Prioritised action list
services
Technical SEO, AIO and GEO.
For B2B sites where AI Overviews, ChatGPT, Perplexity, and traditional search all shape how buyers find you. Run by the engineer who’d be auditing the site anyway.
what this is
AIO and GEO are the disciplines of making your content extractable, citable, and chosen by AI search surfaces — Google’s AI Overviews, ChatGPT, Perplexity, Claude. They sit alongside technical SEO, not on top of it, and reward depth, schema, and conversational structure.
for
When does this make sense?
AI Overviews are eating your traffic
Top-of-funnel queries that used to drive clicks now resolve inside Google's AI Overview without anyone visiting your site. The work is rebuilding your content so it's the source those overviews cite — and being honest about which queries are worth chasing.
You're migrating stacks
Replatforming is the moment SEO equity dies. Magento to Next.js, WordPress to Astro, Shopify to a headless build — every one of these involves URL changes, redirect maps, and schema that needs to survive the move. I've done this on real B2B catalogues, and the 301 map is where most teams underestimate the work.
Your site is technically broken
Pages slow to load, structured data missing or invalid, indexation patchy, Core Web Vitals red on mobile. Standard SEO consultancies hand you a list. I fix the code, because I build the kind of sites I'm auditing.
You want to be cited by AI search
Being chosen by ChatGPT, Claude, Perplexity, and Google's AI Overviews is its own discipline — and it's where the next decade of organic traffic gets routed. The structural moves are not the same as traditional SEO. Worth doing now, while the surface is still settling.
deliverables
What’s included.
01
Technical SEO audit
Crawl, indexation, rendering, redirects, sitemaps, canonicals, internal linking. The unsexy fundamentals that decide whether everything else you do matters. Delivered as a written report with a prioritised remediation list — not a 200-page export from a scanner.
02
AIO content audit and rewrite plan
A page-by-page read of which content is structured to be cited by AI surfaces and which isn't. Output is a rewrite plan — definitions to add, headings to restructure, FAQ schema to ship — prioritised by traffic upside.
03
Schema and structured data
Product, Organization, FAQ, Article, BreadcrumbList, Person — implemented correctly, validated against Google's Rich Results Test, and tied into the canonical URL pattern. The plumbing that makes a page legible to AI surfaces and rich snippet eligible.
04
Core Web Vitals remediation
LCP under 2.5s, INP under 200ms, CLS under 0.1, on mobile, on real network conditions. The work is rarely ‘install a CDN’ — it's bundle size, image strategy, font loading, render-blocking script audits. I implement, I don't just diagnose.
05
llms.txt and AI-bot configuration
A standards-compliant llms.txt at the project root, a robots.txt that explicitly permits GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and friends, and per-page directives where you want to opt specific content in or out. The legal and technical posture for the AI-search era.
06
Migration safety review
If you're replatforming, this is the work that stops SEO equity disappearing. A full URL inventory, a 301 redirect map applied at the edge before DNS flip, schema parity checks, and a post-migration monitoring window. Cheaper to do as part of the rebuild than to fix in the panic phase after launch.
process
How it works.
01
Discovery
A two-week audit covering crawl, schema, content, and AI-surface visibility.
02
Roadmap
A prioritised list of fixes and rewrites, ranked by traffic upside vs. effort.
03
Implementation
I implement directly — code, schema, content edits — or work with your team.
04
Optimisation
Monthly review of GSC, AI Overview citations, and conversion impact.
pricing
Packages instead of day rates.
02
Implementation retainer
£2,500
per month, 3-month minimum
For businesses that need the audit turned into shipped fixes, schema, content structure, and measurement.
- Monthly implementation capacity
- Schema and content structure fixes
- GSC and AI-surface review
03
Growth programme
£2,500
per month, 6-month minimum
For teams that want a longer programme across technical SEO, AIO/GEO content, migration safety, and reporting.
- Six-month roadmap
- Technical and content programme
- Monthly reporting and recommendations
questions
Common questions
- What is answer engine optimisation?
- Answer engine optimisation (AIO) is the practice of structuring your content so AI search surfaces — Google's AI Overviews, ChatGPT, Claude, Perplexity — can extract, understand, and cite it. The principles overlap with technical SEO but lean harder on schema, plain-English definitions, conversational headings, and depth. Where SEO is about ranking on a list of ten blue links, AIO is about being chosen as the source for a single synthesised answer.
- How is AIO different from traditional SEO?
- Traditional SEO optimises for a SERP that lists ten blue links. AIO optimises for a surface that returns one synthesised answer with one to three citations. The structural moves change accordingly: clearer definitions, more declarative writing, FAQ schema on every concept page, plain-English answers immediately after the H1. The crawling and indexation fundamentals still matter; the on-page rewards shift.
- Do you work on link building?
- No. Link building as a discipline is fading in importance — AI surfaces weight authoritative content over inbound links, and the outreach tactics that worked five years ago now risk manual penalties. If you have a content marketing function that earns links naturally, great. I won't run an outreach campaign for you.
- Will you write content for us?
- Not as the primary deliverable. I'll show you what content needs to exist and what shape each page should take — and I'll rewrite a representative sample so your team has a clear template. Long-term content production is better owned by someone close to your buyer; my job is to make sure the content that gets written is structured to be found.
- Can you audit a Next.js site?
- Yes — extensively. Next.js is the stack I build on for clients and for my own day-job work. App Router, SSG, ISR, edge runtime, RSC, the lot. Most generic SEO consultants treat Next.js sites as opaque; I treat them as code I can read and fix directly.
- Do you guarantee rankings?
- No, and you should be cautious of anyone who does. Search outcomes depend on factors outside my control — algorithm changes, competitor activity, the inherent search demand for your terms. What I'll commit to is the work itself: a technical baseline that doesn't undermine you, content structured for the surfaces that matter, and a monthly read on what's moving.
Want SEO that survives AI search?
A 30-minute call. No deck, no follow-up nurture sequence. I'll tell you whether I can help.