services
Technical SEO and answer engine optimisation.
For B2B sites where AI Overviews are eating clicks and traditional SEO is past its usefulness. Run by the engineer who’d be auditing the site anyway.
what this is
Answer engine optimisation (AIO) is the discipline of making your content extractable, citable, and chosen by AI search surfaces — Google’s AI Overviews, ChatGPT, Perplexity, Claude. It sits alongside technical SEO, not on top of it, and rewards depth, schema, and conversational structure.
for
When does this make sense?
AI Overviews are eating your traffic
Placeholder copy — Richard to draft.
You're migrating stacks
Placeholder copy — Richard to draft.
Your site is technically broken
Placeholder copy — Richard to draft.
You want to be cited by AI search
Placeholder copy — Richard to draft.
deliverables
What’s included.
01
Technical SEO audit
Placeholder copy — Richard to draft.
02
AIO content audit and rewrite plan
Placeholder copy — Richard to draft.
03
Schema and structured data
Placeholder copy — Richard to draft.
04
Core Web Vitals remediation
Placeholder copy — Richard to draft.
05
llms.txt and AI-bot configuration
Placeholder copy — Richard to draft.
06
Migration safety review
Placeholder copy — Richard to draft.
process
How it works.
01
Discovery
A two-week audit covering crawl, schema, content, and AI-surface visibility.
02
Roadmap
A prioritised list of fixes and rewrites, ranked by traffic upside vs. effort.
03
Implementation
I implement directly — code, schema, content edits — or work with your team.
04
Optimisation
Monthly review of GSC, AI Overview citations, and conversion impact.
investment
What this costs.
From £4k fixed
Technical SEO and AIO audits run as a discrete £4–8k engagement. Implementation is priced by scope. Ongoing optimisation is available on a £2.5k/month retainer for B2B SaaS sites.
questions
Common questions
- What is answer engine optimisation?
- Placeholder copy — Richard to draft.
- How is AIO different from traditional SEO?
- Placeholder copy — Richard to draft.
- Do you work on link building?
- Placeholder copy — Richard to draft.
- Will you write content for us?
- Placeholder copy — Richard to draft.
- Can you audit a Next.js site?
- Placeholder copy — Richard to draft.
- Do you guarantee rankings?
- Placeholder copy — Richard to draft.
Want SEO that survives AI search?
A 30-minute call. No deck, no follow-up nurture sequence. I'll tell you whether I can help.